What Is A Clinical Trial/Que son los estudios clinicos (English/Spanish)Alzheimer's Talk Ep. 4
In our latest episode of Alzheimer's Talk, Monica Cuitiva, a clinical research coordinator for Global Clinical Trials in Irvine, California, shares her thoughts on what clinical research studies are, and what current Alzheimer's studies are looking to test. Monica is bilingual and demonstrates the willingness on the part of the Hispanic community to participate in clinical trials, but the overall lack of awareness that exists when marketing to this particular minority population. For research sites, contract research organizations, and pharmaceutical sponsors, there is a great deal of opportunity in marketing in this category.